AMSOIL in your store brings instant recognition of quality customers trust. Amsoil was the first blending company to offer an API/SAE rated synthetic lubricant. Since then, 1972, many other competitors have introduced a synthetic product. However, many of these brands have been tarnished with litigation suits and false claims, and most of all… their products offer no noticeable difference. Customers who know Amsoil experience a difference, they simply do not find another brand that can offer the noticeable change brought about by using AMSOIL.
Since your customers pay more for a synthetic lubricant, should they get more?