Dealer

See how AMSOIL products perform in the lab and in the field.

Exclusive Distribution

Products Sold Exclusively Through the Independent AMSOIL Dealer Network

Since 1973 Independent Dealers have helped build the AMSOIL brand by directly talking with customers. Many Dealers are regular people with a passion for cars, trucks and powersports equipment. Dealers are able to convey the benefits of specialized lubricants much better than simple product labels alone. They offer knowledge and after-sales service typically unavailable with big-box retailers. By distributing AMSOIL products through Independent Dealers, AMSOIL remains free to continue building its brand name as a specialized synthetic lubricant.

An AMSOIL Dealership is an independent business, not a franchise of AMSOIL INC.

Become an Authorized AMSOIL Dealer

As an AMSOIL Dealer you have the freedom and flexibility to work according to your lifestyle. You can work with a few accounts or focus on several to build a highly profitable full-time business. You choose what’s right for you and AMSOIL will provide all the support and tools you need to grow your business and represent a highly respected product line.

There are no limits. With hard work and dedication, any Dealer can surpass any other Dealer in earnings and title, and it can be done based on product sales to regular customers.

Dealership offers several ways to earn profits and commission

Compensation is Based on Product Sales

The flexibility of the AMSOIL Dealer program allows you to move up and even surpass your sponsoring Dealer in sales and commissions. As independents, your success isn’t hindered by a corporate structure; it’s tied directly to how hard you work and how well you serve your customers. Anyone can achieve top-Dealer status at any time.

AMSOIL Dealership offers several ways to earn profits and commission earnings.

  • Online with your unique referral link
  • Sell direct to the customer with your inventory
  • Sell to Commercial business
  • Sell to Retail and Service Centres locations
  • Build a sales force

AMSOIL has built a solid reputation as a company and the “Independent AMSOIL Dealer Opportunity” for more than 45 years. AMSOIL developed the world’s first API-qualified synthetic motor oil and continues to work hard to provide the best lubricants in the market and a premium business opportunity for all Dealers.

As the ever-increasing demands of industry, manufacturing and transportation continue the push toward synthetic lubricants, the AMSOIL brand remains in a strong position as the “The First In Synthetics®”. AMSOIL INC. continues to grow every year, providing a profitable and sustainable income for all its Independent Dealers.

The Marketing Plan Compensation is based on product sales. The AMSOIL opportunity is unique in that the cost of becoming a Dealer is minimal and training is free. Most Dealers rise to higher levels of income and title through a combination of accomplishments in personal sales, group sales and registration of new customers and Dealers. There are no limits. With work and dedication, any Dealer can surpass any other Dealer in earnings and title, and it can be done based on product sales to regular customers.

As an AMSOIL Dealer you have the freedom and flexibility to work according to your lifestyle. You can work with a few accounts or focus on several to build a highly profitable full-time business. You choose what’s right for you and AMSOIL will provide all the support you need.

The AMSOIL brand is capturing the ever-increasing market share of customer demand

The Growing Market for Quality Synthetic Lubricants

AMSOIL develops a wide variety of products. Each one begins with examining a specific lubricant application, discovering its weaknesses and then formulating a product to solve known issues. AMSOIL products have been tested in the lab and verified with field studies. Our products not only solve known problems, but also exceed as the best synthetic lubricant in the market. AMSOIL challenges any other manufacturer to prove us wrong.

We don’t believe that customers buy synthetic oil for what it is, they buy it for what it does. Customers agree that the premium quality of AMSOIL is worth the extra cost. They have experienced firsthand the difference from using AMSOIL. Our customers have more testimonials about the quality of our brand than any other synthetic product in the industry.

Strong Future for Synthetics

Today, synthetic lubricants have become mainstream. Modern vehicles and equipment demand the protection and performance that only a synthetic can deliver. Synthetic lubricant sales are especially strong in Europe, where they account for more than one third of lubricant sales and are used by many OEMs as factory-fill lubricants. Interest in the U.S. and Canada has also spiked in recent years making the AMSOIL Opportunity very lucrative.

The vehicles of the future will continue to have smaller engines, stricter emissions requirements, higher performance characteristics and better fuel economy. According to market research synthetic lubricants show continued growth in the years ahead as the market continues toward higher-performing lubricants. Not just trucks and cars on the road but also gearboxes, industrial hydraulics and other equipment.

Engine oils and hydraulic and transmission fluids have seen a big demand for synthetic products. Medium and heavy duty truck industry have also seen growth driven by increasing new vehicle lubricant performance and overall growing consumer acceptance.

AMSOIL offers a full line of top-performing synthetic lubricants. The AMSOIL brand is capturing the ever-increasing market share as customers demand higher-quality lubrication protection for their vehicle and equipment investments.

Products that continue to redefine performance

Complete Product Line and New Product Development

We currently have over 100 products to meet customer sales, and continue to introduce new products. Everything from lubricants for 2-4 cycle engines to heavy-duty diesel and hydraulics, as well as filtration and fuel additives and other service lubricants and products. Every product is designed, manufactured and tested to the best in the industry, or AMSOIL won’t build it.

Our customers expect AMSOIL to be the best for maximum wear protection and performance for their cars, trucks and powersports equipment. They demand improved profitability and efficiency for their daily commuter vehicles all the way up to fleet vehicles and commercial equipment. Our customers rely on AMSOIL synthetic lubricants to enable new levels of performance, protection and value. AMSOIL develops synthetic lubricant products that continue to redefine performance for our customers who demand the best.

How do I earn commissions as an AMSOIL Dealer?

Here are the most common ways to generate income

Retail Profits

Purchase AMSOIL products at Dealer wholesale and sell them at retail pricing. We call this “personal retail sales” and the difference you earn is called “retail profit”. You also receive retail profit from online customers you refer to AMSOIL.

 

Commission Credits

Each AMSOIL product has a defined profit value. Every time you or one of your customers or accounts makes a purchase you earn a commission.

 

Cash Commission

In addition to commission credits every time your Retail and Commercial account makes a purchase, a “cash commission” is added to your commission income.

 

Bonus

Bonus income is based on specific activities and growth. These bonuses reward Dealers for achieving milestones or completing activities. There are many different bonuses and they vary in frequency and amount.

 

AMSOIL Dealership – Unique Income Opportunity

Independent Dealers Play an Important Role in Sales and Service

AMSOIL offers a lot of flexibility on how you run your independent business. With that freedom comes the responsibility of maintaining a professional image. AMSOIL is a professional organization and we care about our image. You may be an independent business owner, but it’s important that you remember you’re not just representing yourself but also the AMSOIL brand.

You have to have integrity. You have to be honest, sincere and above board.
And you’ve got to treat people properly. Treat them the way you want to be treated.
Albert J. Amatuzio, founded AMSOIL INC.

AMSOIL Resources and Training

Resources provide the most accurate and current information about AMSOIL products and programs. A Dealer has access to a wide variety of printed marketing literature and online resources including brochures, catalogues, data bulletins, promotional items, web graphics and more. They are legally vetted and tested against corporate marketing research for effectiveness.

Through AMSOIL University Online, Dealers find free courses that teach lubrication fundamentals, sales skills, customer certification and much more. Dealer training offers insight into how customers use AMSOIL products, sales tips for communication, FAQs and more. These resources are free with your Dealership registration to help you represent the AMSOIL brand as a professional business owner and sales person.

AMSOIL Technical Support

Dealers have access to the AMSOIL Technical staff for fast answers about lubricants specifications and cross-reference products. Machines and engines require specific lubricants, and the AMSOIL Technical staff provide the quick and accurate information you need to provide your customers with the right AMSOIL equivalent they are looking for. If you don’t know the answer to a product question don’t guess. Contact AMSOIL Technical Services for the right guidance to product recommendations.

Become A Customer Certified Servicing Dealer

Thousands of people visit amsoil.com every day, many of them are searching for local places to buy AMSOIL products. The AMSOIL Locator allows them to search for retail stores, service centers and independent Dealers like you.

While many people come to amsoil.com to find out where they can buy AMSOIL products locally, many others show up ready to buy. Many of them have never worked with an independent Dealer. In those cases AMSOIL completes the transaction at amsoil.com, and then assigns the new customer a “Customer Certified Servicing Dealer”. A Dealer who receive a new assigned customer will also receive the full commissions from the new customer order.

The Unique Income Opportunity

Every new Dealer soon realizes the unique opportunity as an independent distributor. The Independent AMSOIL Dealership is a business and not a franchise of AMSOIL INC., therefore it can remain alive indefinitely.

Dealers work hard to grow their business building new customer relations. Eventually, the time will come to transfer or sell the business to someone else. Perhaps a family member, a friend or someone else. The customers you gained are protected with your Dealership and AMSOIL INC. will help you to ensure a smooth transition to your successor.

The business remains alive indefinitely and the new successor will 

  • Earning extra money
  • Have flexibility of being your own boss
  • Sell the best synthetic lubricants in the world
  • Have the unique opportunity only with AMSOIL
  • Have Corporate support for training, customer care and technical knowledge
  • Become part of the AMSOIL Dealer community

AMSOIL Magazine, Dealer edition. (September 2019), pp. 18-19.

AMSOIL Offers a Unique Business Opportunity

AMSOIL INC. was founded on the American ideals of independence and entrepreneurship. From a one-person operation based in a small garage our founder, Al Amatuzio, worked tirelessly to build a company devoted to helping our customers maximize the protection and performance of their vehicles.

When AMSOIL founder Al Amatuzio began commercially selling AMSOIL synthetic motor oil in 1968, it languished on store shelves next to its much cheaper conventional-oil counterparts. Consumers hadn’t heard of synthetic oil and didn’t understand its benefits.

That all changed with the founding of the Dealer network in 1973. Our Dealers were able to convey the benefits of synthetic lubricants much better than simple product labels, and the company grew exponentially. The marketing plan at the time of the Dealer network’s founding was pure multilevel marketing (MLM), but things have evolved since then.

What is MLM

At its foundation multi-level marketing is selling products through independent distributors and allowing the distributors to build and manage their own sales force by recruiting, motivating and training others to sell products. The distributors’ compensation includes their own sales and a percentage of the sales of their sales group (downline).

In essence, the distributor becomes the CEO of their own distribution network, and the network grows according to the effort put in by the distributor. A true MLM distributor’s income is entirely dependent on the amount of effort expended, and the possibility for success is unlimited.

History of Multilevel Marketing

MLM began in the 1940s with a vitamin company in California. Two dealers from the company took the ideas from it and formed Amway®, now a multi-billion dollar business. Throughout the next few decades the MLM industry progressed steadily until the great boom of the 1970s. Many new MLM businesses, including AMSOIL INC., started then, and MLM saw unprecedented growth.

Direct sales companies are much the same as legitimate MLM companies — they focus on selling products. This business model also includes independent contractors that sell the company’s products directly to consumers. The buy-in is small for new distributors; they don’t need any particular level of education or training and they can set their own hours. Many direct sales companies also are MLM companies.

The AMSOIL opportunity is unique. Compensation is based on product sales, the cost of becoming a Dealer is minimal and training is free.

Although AMSOIL started out as an MLM company, it has evolved into a unique hybrid direct-sales/ network-marketing company. Here’s what sets AMSOIL apart and makes it a solid opportunity.

Advertising and Sponsorships

Typical MLM companies spend little to no money on advertising and sponsorships. Instead they depend on person-to-person interactions to get the word out about their products. While AMSOIL does count on Dealers to personally share the benefits of our synthetic lubricants, we also invest in national advertising campaigns online, on television and in print. You can find AMSOIL ads anywhere from niche magazines such as Diesel Power to mainstream publications reaching millions such as Motor Trend and Car & Driver.

In addition, we have several partnerships as the Official Oil of some of the country’s biggest events, including Daytona Bike Week and The Sturgis Motorcycle Rally. We also sponsor several high-profile personalities, including Jerry “Monza” Johnston from the popular TV series “Street Outlaws,” and off-road superstar Bryce Menzies.

Our advertising, partnerships and sponsorships further heighten brand awareness generating more interest in AMSOIL products and bringing in more potential customers for you.

Opportunity to Excel

The flexibility of our Dealer program allows you to move up and even surpass your sponsoring Dealer in sales and commissions. As independents, your success isn’t hindered by a corporate structure; it’s tied directly to how hard you work and how well you serve your customers. Anyone can achieve top-Dealer status at any time.

Commercial and Retail Programs

Our Commercial and Retail Programs also set us apart. AMSOIL Dealers can register commercial accounts that buy AMSOIL products at wholesale prices for their use, and retail accounts that buy AMSOIL products at wholesale prices and resell them to retail customers. Dealers are free to pursue whichever programs appeal to them in building their businesses.

To our knowledge no other MLM company offers a similar mix of programs. Typically, MLMs rely exclusively on their distributors conducting person-to-person sales and sponsoring. By offering Commercial and Retail Programs AMSOIL gives Dealers more opportunity to conduct business and sell larger volumes of products to accounts.

Quality and Legitimacy

AMSOIL has always committed to the highest standards of quality. We publish verifiable test results and performance data on all our synthetic lubricants. We also have never relied on phony “get-rich-quick” claims to lure in new Dealers.

We have always maintained that achieving prosperity as an AMSOIL Dealer requires hard work and dedication. The AMSOIL business opportunity is not based on a fabricated promise of instant riches; it’s based on the driving force of persistence and self-reliance to achieve success.

AMSOIL has built a solid reputation as a company and independent business opportunity for more than 45 years. We developed the world’s first API-qualified synthetic motor oil and continue to work hard to provide the best lubricants on the market and a premium business opportunity for our Dealers.

The AMSOIL Business Opportunity

The AMSOIL opportunity is unique. Compensation is based on product sales; the cost of becoming a Dealer is minimal and most training is free. Most Dealers rise to higher levels through a combination of accomplishments — personal sales, group sales and registration of other Dealers and customers. Best of all, with hard work any Dealer can surpass any other in earnings and title, and it can be done based on product sales to regular customers.

Source: AMSOIL Magazine, Dealer edition. (September 2019).
AMSOIL Offers a Unique Business Opportunity, pp. 18-19.
“Reproduced with the permission of AMSOIL INC. All rights reserved.”

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