Automotive Marketing

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Automotive Marketing for Synthetic Oil Change Customers

Retail and Auto Service Price Book

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AMSOIL products for Automotive Service

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Drivers are keeping cars longer... and they don’t love the idea of a breakdown

Your customers don’t love the idea of a breakdown or an engine rebuild. Nor do they want the cost or frustration. And wouldn’t you prefer to keep your shop humming with routine auto services for happy car owners? Now is as good a time as any to become an AMSOIL retailer.

The average age of cars on the road today has stretched to more than 13.5 years. What does that mean for you? Rather than replace their cars, owners are more intentional than ever at keeping them in top shape. And lab tests prove that AMSOIL offers the best protection against wear and thermal breakdown than other leading lubricants.

All you need to do is provide the opportunity, the product, and an auto mechanic to do the job for them. Your customers will love you offering the best synthetic oil change on the market – bar none.

Get started now

Promote your auto service warranty-approved oil change with the AMSOIL® brand synthetic oil change.

Fill out our online form for easy account setup and ongoing AMSOIL service to boost your Automotive Marketing.

Marketing synthetic oil changes

As the popularity of AMSOIL’s synthetic oil increases, your shop has the potential to grow its customer base and expand its share of the market. By providing an oil change that goes above and beyond customer expectations–offering something that they can feel or notice–you can set yourself apart from competitors and better serve your customers.

Provide potential customers with in-store marketing material to introduce them to AMSOIL. Some customers may already be considering switching to AMSOIL, so make sure they know they can turn to you for their auto service needs.

Retailers who implement our in-store branding solutions have observed a rise in sales. Merchandising displays are a powerful tool to create an emotional bond between the product and the customer, ultimately leading to increased sales for you.

Oil Changes: From Loss Leader to Profit Generator

AMSOIL automotive marketing

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Whether someone’s looking for the cheapest oil change or the best full-synthetic oil change around, they’re using the same search phrase: “Where to get an oil change near me”. What sets you apart from the other mechanics, quick lube shops, and dealerships nearby? When price matters, avoid a race to the bottom. Base your automotive marketing strategy on quality, not lowest price, and turn loss leader oil changes into high-profit margin services using fluids and filters that actually make a difference. That’s where AMSOIL automotive marketing comes in.

Do your customers want an oil that protects against the oil consumption issues related to high mileage? Or are they more concerned about getting the longest intervals between services? Or could it be they simply want to keep their new car’s engine operating like new until it’s time to replace the car? No matter the scenario, an oil change is more than just checking the box on the maintenance schedule. They want the best for a reason, so why not give them the best?

We’ve got the goods you need from AMSOIL

Get our new letters “get to know us”… what we do, what our customers say, and how we surpass your customer’s automotive warranty service requirements.

Automotive Marketing 101: the “Wow!” Experience

As the auto service manager, you don’t need to know marketing. What keeps your customers coming back, time and time again, is the excellent service and quality you provide. And when they leave Google Reviews, it’s the best free advertising your shop can get. When your customers love your AMSOIL oil and filter changes – and trust me, they will – your Google ratings will be all the proof you need.

Every auto service center knows that oil changes are the gateway to higher-priced, higher-profit services. So when your new and current customers ask for an AMSOIL oil change, they’re asking you if they can invest in their car’s health with you. Domestic, import, high-performance, luxury – it doesn’t matter what they drive. Growing your customer base is even simpler when you show them you’re interested in giving them the best AMSOIL car oil change service their money can buy.

Better oil changes deliver a better customer experience. Set your shop up for success with AMSOIL products including engine oil and filters, fuel additives, transmission fluid, power steering fluid, diff fluids, and more, all engineered to be the best in the industry.


Schedule a phone call with Dale Cox, your servicing dealer, to discuss how AMSOIL can help you with your automotive marketing.

Automotive marketing Product merchandising

Get started now

Promote your auto service warranty-approved oil change with the AMSOIL® brand synthetic oil change.

Fill out our online form for easy account setup and ongoing AMSOIL service to boost your Automotive Marketing.

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