Consumers have the freedom to choose other than OEM branded lubricants without fear of voiding the original limited or implied warranty. AMSOIL synthetic lubricants and performance products are tough, reliable, long lasting, and save you time and money with the peace of mind that your vehicles/ equipment will last longer. About Warranty Secure
Automotive Marketing
For Your Oil Change Service
In-Store Display with Your First $450 Distributor Order
Order $450 worth of product and we’ll send you an in-store display.
Keep ordering, and we’ll keep supporting you with more signage.
When you place a bulk oil order of $450 or more within any 3-month period, your shop will automatically be listed on the Automotive Service Location Map.
Online Presence That Drives Real Results
Create a bigger automotive digital marketing footprint by getting your shop listed on the AMSOIL® Auto Service Locator Map.
AMSOIL’s Automotive Service Locator Map helps drivers discover your business while positioning your shop as a trusted source for premium motor oil.
It appeals to discerning customers who recognize and value the AMSOIL brand—helping you build loyalty, gain repeat business, and benefit from word-of-mouth referrals.
How to Get Listed
When you place a bulk oil order of $450 or more within any 3-month period, your shop will automatically be listed on the Automotive Service Location Map.
This exclusive listing boosts your visibility to drivers actively searching for AMSOIL products and Auto Service Professionals in their area—giving your automotive marketing strategy a valuable edge, making your shop a go-to destination for new oil change customers.
Oil Change Marketing With AMSOIL
Automotive Industry Trends Newsletter | Read the latest marketing news
Get to know us… what we do, what our customers say, and how we surpass your customer’s expectations when it comes to synthetic oil change servicing.
Consumer trends in the automotive industry
Increased Demand for Fuel Efficiency and Reduced Emissions
Consumers are increasingly looking for vehicles that are fuel-efficient and environmentally friendly. This demand has led to:
- Use of synthetic lubricants and fuel additives like AMSOIL P.i. to improve fuel economy (up to 5.7%), reduce emissions, and restore engine performance.
- Interest in cleaner combustion systems and proper fuel injector maintenance to optimize fuel spray and combustion efficiency.
Emphasis on Preventive Maintenance and Oil Analysis
New generation of consumers since 2020—especially fleet managers and performance enthusiasts—are turning to oil analysis as a preventive tool to:
- Extend oil life
- Detect equipment problems early
- Reduce long-term maintenance costs
Performance Restoration for Older Engines
With the average vehicle age on the rise, there’s more focus on:
- Restoring lost power through fuel intake and combustion chamber cleaning
- Using high-detergent additives to restore older engines’ performance
- Maintaining engine integrity in high-mileage vehicles
Eco-Conscious Lubrication Choices
Mechanics and industry leaders are seeking:
- Biodegradable, low-toxicity, and longer-lasting lubricants
- Lubricants that meet or exceed environmental regulations
- Low-sulfur diesel and additives that reduce injector deposits and emissions
Interest in Advanced Fuel Systems
New owners are increasingly purchasing vehicles equipped with:
- Direct injection and high-pressure fuel systems, which offer better fuel control and efficiency
- However, these systems require cleaner fuel and additives to maintain functionality