About Us

See how AMSOIL products perform in the lab and in the field.

AMSOIL products are distributed through a network of independent Dealers who work hand-in-hand with their customers and accounts. AMSOIL customers and accounts have the option of ordering from their servicing Dealer or ordering directly from AMSOIL INC.

Synthetic Lubricants

As the ever-increasing demands of industry, manufacturing and transportation continue the push toward lubricants, Synthetic Lubricants will remain committed to introducing innovative and dynamic products that will continue to define the industry.

“Our company makes the best lubricants in the World, and challenges anyone or any company to prove us wrong! That won’t happen because our competitors know it’s true.”
A. J. Amatuzio, President and CEO AMSOIL Inc.

  • (613) 867-4349

  • 1449 Larkhaven Crescent
    Ottawa, Ontario K1C 5A5, Canada

An American Success Story

Though the company was founded in 1972, the story of AMSOIL INC. begins in the mid-1960’s, when Lt. Col. A.J. “Al” Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines and began considering their possible automotive applications. In 1972, after an intense period of research and development, Amatuzio introduced the first synthetic motor oil to exceed API automobile service requirements.

Since 1973, the company has seen rapid growth and constant change. Fundamental to this great success is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment were developed with each new product exceeding industry performance specifications by a wide margin.

The Future of AMSOIL

Our world relies on technology to meet ever-increasing demands of transportation, manufacturing, and industry. The use of high-quality synthetic lubricants to meet these demands has grown steadily, and the products we need in the future will differ from those of today. As a result; AMSOIL proactively anticipates these needs to remain on the cutting edge of new developments and technology. With capacity geared to meet projected market demands decades away, AMSOIL maintains a state-of-the-art lubricant production plant, material blending, bulk storage facilities and high-speed packaging equipment.

New Product Chronology

It is certain that synthetic lubrication will be the ONLY choice in the future. AMSOIL maintains its “Commitment to Excellence” continually introducing new products and to setting new industry benchmarks.

  • First to develop an API-rated 100 percent synthetic motor oil.
  • First to introduce the concept of “extended drain intervals” with a recommended 25,000-mile/1-year drain interval.
  • First U.S. company to utilize the NOACK volatility test as a standard of performance excellence.
  • First to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines.
  • First to introduce synthetic oils that legitimately contribute to improving fuel efficiency.
  • First to manufacture synthetic gear lube for automotive use.
  • First to manufacture a 100:1 pre-mix synthetic 2-cycle oil.
  • First to manufacture a synthetic automatic transmission fluid for automotive use.
  • (715) 392-7101 – Phone
    (715) 395-090 – Fax

  • 925 Tower Avenue
    Superior, Wisconsion 54880 USA

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